You searched for: "*"

The results has been filter on Authors containing Marianne Wagner.
ANA has found 1 results for you, in 415 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Up-market target groups (UTG): Competencies- consumption-communication

STERN here with presents the study "Up-Market Target Groups UTG (Gehobene Zielgruppen)" in which the attitudes and behaviour of West German senior executives in industry and administration are analysed. Around 3 million members of the West German...

Catalogue: Seminar 1982: Improving Media Research
Authors: Marianne Wagner, Jörg Laufer
June 15, 1982
×

Citation

Wagner and Laufer (1982a, June 15). Up-market target groups (UTG): Competencies- consumption-communication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/up-market-target-groups-utg-competencies--consumption-communication